Why Smart Businesses Still Struggle with Meta Ads
One Ad, All Audiences
What often happens:
A single ad is shown to everyone — whether they are discovering the brand for the first time or are already familiar. Engagement stays low, and results are inconsistent.
What we do differently:
We structure audiences by stage: cold, warm, and returning — each with messaging that matches their intent.
Creatives That Lack Strategy
What often happens:
Visuals and copy may look good — but they do not guide the viewer toward a clear next step or build trust.
What we do differently:
We design creative that speaks to real questions, hesitations, and goals — using narrative, authority, and emotional clarity.
No Daily Monitoring
What often happens:
Campaigns are launched and left running — by the time performance dips, days or budget have already been lost.
What we do differently:
We monitor key metrics daily and adjust in real-time — so budgets stay efficient and strong ads get scaled.
Campaign Structures That Undermine Performance
What often happens:
Too many ad sets compete for attention, or budget is split in a way that prevents the algorithm from optimizing properly.
What we do differently:
We build campaigns that support Meta’s learning system — using clear objectives, smart budget allocation, and clean structure.
Funnel Misalignment
What often happens:
Even with good ads, the landing page may be unclear, overwhelming, or disconnected — and leads drop off before taking action.
What we do differently:
We audit and advise on the full journey — ensuring consistency from ad to page to action, and removing friction points that hurt conversions.
No Clear Testing Framework
What often happens:
Ads are created, but no structured testing process is in place — so it is hard to know what worked, what failed, or why.
What we do differently:
We run creative and audience tests methodically — tracking performance over time and building toward a campaign system that actually learns and improves.
How We Work Together
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Step 1: Audit & Goal Alignment
We start with your business goals and assess where your ads fit into the bigger picture. If campaigns already exist, we check what is working and what is not.
Step 2: Audience & Market Research
We segment your audience by intent and analyze competitors — to make sure your message is reaching the right people, with angles that cut through.
Step 3: Funnel & Landing Page Review
Even strong ads cannot convert if the next step is unclear or off-brand. We check the journey from click to action and advise on what to fix.
Step 4: Creative Strategy & Copywriting
We write ad copy that speaks to real questions, goals, and hesitations — and guide creative that makes people stop, trust, and take action.
Step 5: Campaign & Tracking Setup
We structure the campaign and tracking cleanly — so the algorithm learns faster and you can see where results come from.
Step 6: Daily Optimization & Reporting
Campaigns are reviewed daily, not left on autopilot. We test, adjust, and report clearly — so you always know what is working and why.
Choose the Right Level of Support for Your Business
Start with an audit — or move straight into a structured ad system designed to grow with you.
One-Time Setup Fees
Setup Fee — required before campaign launch
• CHF 600–900, based on complexity
• Includes:
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Funnel audit
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Audience & Competitor Research
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Copywriting
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Campaign structure
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Tracking setup (Pixel, GA4, UTM)
Standard Campaign Management
CHF 800/month
For businesses who want to do designs themselves based on our instructions.
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1–2 campaigns (cold + warm)
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Copywriting & campaign build
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Daily optimization
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Monthly performance report
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Strategic input on funnel + landing page
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Creatives provided by client or billed separately
