Polina's Story: Starting Instagram from 0 and seeing the first sales within 3 months
How it all started
Polina came to me with a brand new Instagram account with 3 followers. She created this Instagram account to sell her individual and group travel tours to Georgia.
She has never had Instagram before and did not really know where to start with her content creation. She was not sure, whether it was possible to sell the tours through Instagram. She booked my Social Media Strategy Mentorship to address these issues.
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Goals
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Take a few months to establish a strong presence on the platform
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Establish herself as a trusted expert whom people will contact when they need information about Georgia
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Start selling tours
What we did
We had to work hard, as Polina is based in Russia, where Meta advertising is blocked and we had to concentrate only on the organic efforts.
After a thorough target audience and competitor analysis, we organized Polina’s profile to make it easy for potential clients to find all the necessary information about the tours and Georgia in general.
Then we created a content mix based on the Instagram trends and videos responding to her target audience’s needs. We mixed content types and observed the statistics to understand which content types and styles were welcomed by the target audience.
At the same time, we worked at establishing Polina’s personal brand and worked on her storytelling and video making skills. We concentrated on using stories and DMs as her main sales tools on Instagram.
We created a free digital product to establish Polina as a trusted expert and upsell her current offers.
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Already in the first month, one of her videos went viral and new followers started coming and engaging with the profile.
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Results
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One tour to Georgia sold within the first 3 months
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Polina is being contacted by hotels in Georgia and invited to stay in exchange for reviews
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People are reaching out constantly to ask about Georgia
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Within the first month of a brand new Instagram account her impressions were up to 5000 with only organic efforts
In Polina's own words
Translation: I'm glad to be working with you and seeing how my Instagram page as well as my personal growth have benefited from your help and patience! I'm always open to hearing your ideas, which often prove to be the right ones. Your experience in marketing and understanding of beautiful Instagram visuals, helped me to develop my blog from the very beginning. Now it has become a popular platform that people enjoy visiting. I receive many messages from people asking for collaborations and requesting reviews of hotels and cafes, even though my blog is still small. It's impressive how interesting and appealing it is to others!
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