Julia's Story: 205% increase in engagement and a steady flow of clients on Instagram

How it all started

Julia is a portrait/ fashion/life style photographer based in NYC who has started her business in 2021.

She has been posting on Instagram since then, but has not seen her content bring her the desired results, even though a few of her reels already went viral by then. She was not sure which content to post to attract new clients and how to stand out between all the other photographers in NYC. She booked my Social Media Strategy Mentorship to address these issues.

Goals

Create a strong personal brand image to stand out from competition
Increase reach and engagement on Instagram
Develop a content strategy to attract not just followers but clients

What we did

I took a deep dive into Julia's target audience and analyzed these people's needs, fears regarding to photography and how they ended up choosing a photographer. I also analysed the competitor's landscape in New York to see which offers were already present on the market and understand how Julia can differentiate herself.

A new content strategy was created based on my findings. We refined the instagram bio, used saved stories to sell Julia's offers and changed her posts and reels based on the preferences of her target audience. We also worked on Julia's storytelling skills to create an attractive image of her photoshootings in people's minds.

Results

Engagement was 205 % higher and reach was 245 % higher already in the second month of the mentorship
Julia got her first constant clients
She started having regular photoshootings with clients from Instagram

In Julia's own words