Holistiq: How we reduced the Client Acquisition Cost by 30%
How it all started
Holistiq is a next generation functional health clinic in Switzerland. The clinic covers Gut Health, Women’s Health, Menopause and more, supported by a team that includes best in class women’s health professionals, certified nutritionists and naturopaths, and evidence based coaches and therapists, all following shared standards of care and root cause protocols developed by Holistiq.
Even with strong expertise and a clear mission, paid acquisition was getting expensive. The goal was a boost in performance without sacrificing lead quality.
Goals
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Reduce client acquisition cost while maintaining lead quality and medical credibility
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Improve message relevance across Gut Health, Women’s Health and Menopause
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Build a repeatable paid acquisition system that is easy to scale
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Identify the ad formats and angles that consistently outperform
What we did
1. Decision psychology mapping
Mapped what patients fear wasting money on, what they had already tried, and what language signals medical credibility for an online clinic.
2. Clear Segmentation by Symptom Cluster and Awareness Level
We translated the research into clean segments, then aligned each segment to an awareness level so the ads matched the exact stage of intent.
3. Scaling Only What Proved Itself
We set up a structured creative testing matrix, killed what underperformed, scaled only winners, and documented the process for repeatability.
Results (in 8 weeks)
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30% reduction in Client Acquisition Cost
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Higher share of qualified leads while maintaining premium positioning
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A scalable acquisition system that supports Holistiq’s mission and premium care standards
If you want paid acquisition that reflects the quality of your services and performs efficiently in a competitive market, let us talk. Book a free intro session via the form below.