Alex's Story: How We Turned Instagram into a High-Converting Funnel in a Saturated Niche
(in Under 60 Days)

How it all started

“I thought Instagram was not working for getting clients. Now I see what is actually possible.”

When Alex, a certified nutrition therapist specializing in hormone and gut health, approached me, reached out, she had already built a reputation for delivering outstanding results. Her clients were seeing real changes but her Instagram presence did not reflect that level of expertise yet.

Despite offering exceptional results to her clients, she was being overshadowed by larger companies and getting little to no traction on Instagram.

Alex was doing a lot of things right. But her offer was too broadly framed, and her content — while helpful — was not strategically aligned with how her ideal clients made decisions. There was no clear journey from discovering her to booking a session.

Instead of trying to post more or run random ads, we focused on one goal: build a lean, high-converting system that matches the quality of her work.

Goals

Stand out in a crowded wellness space full of generic advice
Get more clients for her 1:1 services
Turn her expertise into a system that works even with a small audience
Build a funnel that actually leads to booked consultations
Attract the right clients without posting every day or going viral

What we did

1. Strategic Positioning & Offer Refinement

We narrowed the focus to a single, highly-specific audience segment — women in (peri)menopause. Then we reshaped the way her offer was presented from the marketing perspective — with clearer relevance to what her audience was already searching for and worried about.

2. A High-Converting Landing Page

We rewrote and restructured the landing page to reflect the real language and concerns that women shared in interviews, reviews, and forums to ensure it speaks honestly to what they are experiencing.

3. Funnel Design & Paid Ads Infrastructure

We built a full funnel: a freebie followed by a three-part webinar funnel, each tailored to a different awareness level and core symptom cluster. We started running clearly segmented ads.

4. Precision Content Strategy

Alex’s Instagram feed was reimagined as a guided journey. Each post, each story, and each piece of content was designed to meet her audience at the exact point they were on the awareness ladder — and lead them further.

Results (in 8 weeks)

+40% Instagram Follower Growth from a highly engaged niche audience
Well-Booked Webinars with good attendance and live engagement
Daily Inbound Messages from potential clients reaching out for help, despite having under 500 followers

Most importantly, Alex no longer has to rely on referrals or cold content to attract the right clients. Her Instagram now operates as a conversion funnel — intentionally designed, psychologically grounded, and tested with real data.

In Alex's own words

As you see, you do not need more content ideas or more ads. You need clarity, positioning, and a system that makes people say, “I need to work with you.” If that is what you are ready for, let us talk.

Book a free intro session by filling out the form below and let us turn your expertise into results.